Lululemon’s Cult of Selling
May 14th, 2009 by ProvoBoy | 1 Comment | Filed in Business, Landmark Education, Marketing, The Secret
Lululemon has created a cult following for its yoga gear. “If you want to be successful in this industry,” says Christine Day, Lululemon’s CEO, “it’s about being authentic.” CEO Christine Day joined Lululemon a year ago. She has already attended the Landmark Forum.
