Subscribe Feed (RSS)Lululemon’s Cult of Selling
May 14th, 2009 by ProvoBoy | Filed under Business, Landmark Education, Marketing, The Secret.
Lululemon has created a cult following for its yoga gear. “If you want to be successful in this industry,” says Christine Day, Lululemon’s CEO, “it’s about being authentic.” CEO Christine Day joined Lululemon a year ago. She has already attended the Landmark Forum.
I have been to LuluLemon. It’s just like any other yoga store/studio…except for the strange and amazing customer loyalty. But that was pre-Landmark sorcery. How do they do that?